YouTube Whither? 
The most popular video site in the world continues to expand its strategy to higher revenues from advertising, this week launched a device for displaying your videos on the system TiVO and closed TV a unique agreement with Lionsgate to insert ads into a new channel dedicated to the production, which would be the first in a long line with other companies.
less than a month from the offices of Google argued that YouTube's advertising sales for this year remained low, but were equally satisfied with the performance of the site. Apparently, since the company led by Eric Schmidt had an ace up his sleeve, and this week YouTube launched a new device in conjunction with TiVo and signed a deal with Lionsgate.
"At some point people will turn off your TV, to watch YouTube videos instead of TV? Only time will tell, "said Tara Maitra, general manager Tivo.
After announcing in March they were working together, beginning July 17 in TiVo can enjoy all the videos that caused a sensation on YouTube.
This is the first agreement of the company that aims to revolutionize the TV on share content online because TiVo has agreements of 60 Internet companies that provide material.
Regardless of the YouTube deal, TiVo now has more than 27 million content offered exclusively online.
A natural process
In turn, a few days ago YouTube has signed a mutual cooperation agreement with Lionsgate record that they claim from Google would begin a series of agreements with other majors, including who would be Disney, MGM, Universal and Warner Bros..
"You can have a strategy of fighting an endless war resistirendosew to YouTube, or create a strategy that accepts that people want to see the audiovisual content in this way, "said Curt Marvis, president of digital media at Lionsgate.
From the agreement, the producer will have an exclusive channel on YouTube in which the producer may ordering advertising in the videos of their property. For example, Lionsgate can insert ads in clips of the hit franchise Saw or classics like Dirty Dancing. Obviously, profits will be shared by both companies.
Marvis also
was elated with the agreement and said it is one of Hollywood companies that best takes advantage of the portal you Google: "I think we're the first study to perform an action large enough to create a new level of capitalization of the hearing of YouTube. "
Lionsgate The new channel has not release date. Currently, the production has a channel on which are displayed trailers of movies.
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Taken from Adlatina
