Monday, October 6, 2008
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why I put the title of this post in English? Following the best communication style of the house of Cupertino, California (Apple), The funnest iPod ever. The thinnest iPod in the world, etc, etc. This "spot" that I present here, with almost zero production levels, natural and spontaneous creativity issue, I think is one of the "spots" of TV is more effective than the brand and that insurance could save enough money in production Apple commercials.
In fact, they boast that their communication is so simple and so good that no product need another spot (compare the amount of TV commercials for Nokia, Motorola and others versus a single spot of iPhone) which is true, but this video really shows the ease in handling the phone that even a child can do it. Steve, you should consider ☺.
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Friday, August 15, 2008
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The truth, I am sure that thanks to the implementation of this spot created by BBDO for The Human Race Nike 10k, many they are not forgotten.
BBDO Argentina "Post-it" Nike
Argentina General Creative Director: Ramiro Rodriguez Cohen / Rodrigo Grau
Art Director: Pablo del Fabbro
Creative Editor: Jorge Condomí
Company: Gazz
Friday, July 25, 2008
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The latest figures from Youtube most valued video during the month of July in the category of 'entertainment' belongs to the Coca Cola campaign "Chaval" created by McCann Erickson Madrid.
The spot, which re-directed to the generation of the thirties, it draws on the aesthetics of the 80's and some of their icons to explain that, apart from over the years and the current economic situation, the important to preserve the spirit young to be happy.
Spot 'Chaval' also is ranked 1 in the section 'videos Top Rated' entertainment and is the third most watched video by the English in the last month with over 220,000 views.
As a curiosity, this spot has the participation in the management of the Argentine Leandro Raposo Creative
Chaval
McCann Erickson, Spain.
Chaval.
General Creative Director: Leandro Raposo
Friday, July 18, 2008
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The most popular video site in the world continues to expand its strategy to higher revenues from advertising, this week launched a device for displaying your videos on the system TiVO and closed TV a unique agreement with Lionsgate to insert ads into a new channel dedicated to the production, which would be the first in a long line with other companies.
less than a month from the offices of Google argued that YouTube's advertising sales for this year remained low, but were equally satisfied with the performance of the site. Apparently, since the company led by Eric Schmidt had an ace up his sleeve, and this week YouTube launched a new device in conjunction with TiVo and signed a deal with Lionsgate.
"At some point people will turn off your TV, to watch YouTube videos instead of TV? Only time will tell, "said Tara Maitra, general manager Tivo.
After announcing in March they were working together, beginning July 17 in TiVo can enjoy all the videos that caused a sensation on YouTube.
This is the first agreement of the company that aims to revolutionize the TV
Regardless of the YouTube deal, TiVo now has more than 27 million content offered exclusively online.
A natural process
In turn, a few days ago YouTube has signed a mutual cooperation agreement with Lionsgate record that they claim from Google would begin a series of agreements with other majors, including who would be Disney, MGM, Universal and Warner Bros..
"You can have a strategy of fighting an endless war resistirendosew to YouTube, or create a strategy that accepts that people want to see the audiovisual content in this way, "said Curt Marvis, president of digital media at Lionsgate.
From the agreement, the producer will have an exclusive channel on YouTube in which the producer may ordering advertising in the videos of their property. For example, Lionsgate can insert ads in clips of the hit franchise Saw or classics like Dirty Dancing. Obviously, profits will be shared by both companies.
was elated with the agreement and said it is one of Hollywood companies that best takes advantage of the portal you Google: "I think we're the first study to perform an action large enough to create a new level of capitalization of the hearing of YouTube. "
Lionsgate The new channel has not release date. Currently, the production has a channel on which are displayed trailers of movies.
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Taken from Adlatina
Wednesday, July 9, 2008
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TV commercial created by the multi-institutional DM9DDB Organziación Brazil for the Government not WWF. Recently
this part has been winning many international awards.
DM9DDB, Brazil
Creative Directors: Sérgio Valente, Julio Andery, Rodolfo Sampaio
Copywriters: July Andery, Rodolfo Sampaio, Aricia Fortes
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The truth is that knowing who he is, is a bit difficult. In fact, after "Google" for some time, his biography is not available in the vast Google, or is very low. But what matters here is what he does. And what makes a photographer goes beyond the conventional. His work in one word, it is difficult to describe.
This photographer has worked with clients such as Harvey Nichols, Playstation and nonprofit foundations thus showing its high flexibility and easy adjustment of your unique style.
His work shows that captures the essence of the story or situation to be shown, in a strange combination of humor, intelligent concepts with graphics and dramatic treatments and may even say, a bit of malice, but malice of abstract, surreal and innate. Talking
about it, the truth is difficult, instead, prefer to show their work, which speaks volumes about how he is, or rather, of who he is.







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Wednesday, June 25, 2008
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Tuesday, June 24, 2008
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creative images, few words, only the benefit of the product, and a unique feature that reveals who made these announcements: the eyes, ie, the expressions shown in most parts under the command of Erik Vervroegen. Without doubt a factory seal twice named best agency of the year.
This is the last work created for Henkel of TBWA \\ PARIS.



TBWA \\ PARIS, France
Director Creativo: Erik Vervroegen
Director de Arte: Philippe Taroux/Benoit Leroux
Redactor Creativo: Benoit Leroux
Diseñador 3D: Baptiste Masse
2008
Friday, June 6, 2008
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¿Ganará un León, o por lo menos algún premio, como lo hizo el spot original de Evolution creado para Dove?
El hecho es que aunque algunos digan que se copiaron del original, la idea para mí, fue muy bien lograda, memorable y aprovecharon bien la oportunidad o el terreno ya ganado por el spot de Dove.
Transformation
Grupo Gallegos, California. USA.
Foster Farms.
"Trasnformation"
2008
Evolution
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course but as the Euro, not many spots that we appreciate. But the people of Coca-Cola always care. Wherever the football.
Holy Idea.
Santo, Argentina.
Coca-Cola
"Inabrazables"
2008
Pageant Suits Juniors
children's creative and have things in common and very close: The creativity and enthusiasm.
DDB Paris, France.
Creatives: Pierrette Diaz, Mathieu Elkaim.
Company: Wanda Productions, Paris.
Director / Animator: Yoann Lemoine.
Post-Production: Digital District.
mass: The
2008
Monday, June 2, 2008
Fighting In Mma With An Std
The beauty of street art plus oil (in the best sense of the term); simple yet so intense that participate in it and you delete everything that is around your monitor.
is simply to see and feel.
not to think about how it was done. You know how it functioned. With passion and creativity.
Enjoy what's down in the video. From the South. Argentina.
* If you want to see who they are and how they are, veils here blublu.org
MUTO a wall-painted animation by BLU from blu on Vimeo .
Music: Andrea Martignoni
Production: Mercurio Film
Tuesday, May 20, 2008
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wore
addition, the truth is that there was nothing good enough to review it, but this morning I saw this work of DDB Paris, netemente illustrated with hair this short message that made me react and say, this is worth it.




DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Creative Editor: Matthieu Elkaim
Illustrator: Pierrette Diaz
2008
Wednesday, April 30, 2008
Friday, April 25, 2008
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Thursday, April 17, 2008
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WeArePacheco With the participation of the address.
JWT Venezuela
"Taxi"
Creative Direction: Salinas Lennyn
Art Director: Juan Carlos Valero
Graphics: Juan Pablo Huizi
Production Company: Soda
Productions Address: 2007
WeArePacheco
Wednesday, April 16, 2008
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We Are Pacheco are two buddies (Fermín Cimadevilla and Joe Torres), from Venezuela and reside in Barcelona, \u200b\u200bSpain that are doing good things in production and creativity. One
(Fermín) is the creative side of the agencies, he presided over the General Creative Director of Y & R Venezuela - time that I was lucky to work in the agency with him, and was also winner of the Young Creative Competition Cannes. The other is Joe Torres, who excelled as the Director of A & B Productions in Venezuela.
I show a couple of things from them. The rest if you want to know more about We Are Pacheco visit your url and you will see very good and fun things there.

We Are Pacheco, Spain "The Golden Pig Project" Creating and photography : Carlitos y Patricia Art Director: Juan Pablo Huizi 2008

Green Banana Magazine
2007