The latest figures from Youtube most valued video during the month of July in the category of 'entertainment' belongs to the Coca Cola campaign "Chaval" created by McCann Erickson Madrid.
The spot, which re-directed to the generation of the thirties, it draws on the aesthetics of the 80's and some of their icons to explain that, apart from over the years and the current economic situation, the important to preserve the spirit young to be happy.
Spot 'Chaval' also is ranked 1 in the section 'videos Top Rated' entertainment and is the third most watched video by the English in the last month with over 220,000 views.
As a curiosity, this spot has the participation in the management of the Argentine Leandro Raposo Creative
Chaval
McCann Erickson, Spain.
Chaval.
General Creative Director: Leandro Raposo
0 comments:
Post a Comment